Now this is something I’m excited to see and I think it’s a great idea!
I got an email today (to my personal email, not to the blog as a press release) from Seghesio Vineyards. Now, I’ve long been a fan of Seghesio and have visited several times so I signed up ages ago for their email list to keep abreast of what they are doing.
Today’s email announced a new “wine flight” kit containing 6 50mL bottles of wine. It’s for sale for $30 and has 6 of the most current releases from the vineyards. The kit also comes with a $24 discount on your next 12 bottle purchase from Seghesio.
I think this is a really cool, approachable way for folks to get to know your wines. They aren’t committed to 6 full bottles and the associated costs and the potential of being disappointed in a given bottle and they don’t have to manage to get to your tasting room to taste all your newest releases. I hope this concept takes off and is successful for Seghesio. Great idea folks!