Wine and NASCAR??

*Disclaimer: I received this wine as a sample from the winery to participate in a live tasting event.

I’ve never seen a NASCAR race.  I really don’t know much about it at all. It’s certainly never something I expected to come across in the context of writing a wine blog. Then a direct message arrived on Twitter asking me if I’d like to participate in a live tasting with Jeff Gordon and his new wine, the 2008 Jeff Gordon Joie De Vivre.  Color me intrigued and a bit skeptical.  The wine has a real cork closure and retails for $61.

Four takeaways from this wine:

1.) Wine and NASCAR: not nearly the strange combo I imagined.

2.) The Joie De Vivre has one of those noses you can get lost in.

3.) In the glass the wine had so much going on that I had to keep coming back to my notes to add new descriptors.

4.) I am no longer a skeptic and this is definitely not just another celebrity wine.

On the nose I got flowers, chocolate, caramel, herbs, spice, blackberry, plum, and black cherry.  The nose on this wine is amazing.  Intriguing, multi-layered, and keeps getting better with air.  In the mouth I found black cherry, smoke, spice, herbs, mint, tobacco, more black cherries, toffee, toast, currants, and coffee notes.  The wine is a blend of Cabernet Sauvignon, Merlot, and Syrah, a different choice for a blend.  Seeing the wine evolve over the time in the glass leads me to believe it could easily age in the bottle for many years to come.




2 Responses

  1. I like you tasting notes on the wine but I still question the celebrity association with the wine – other than his name on the bottle, what is Jeff Gordon’s relationship with the wine making itself?

  2. Hi Richard- Thanks for the comment. I asked that myself a few times during the twitter tasting and didn’t really get an answer. He did attend the twitter tasting though.

Comments are closed.

%d bloggers like this: